The best 100 Entrepreneurship books

The Lean Startup (2011) helps start-ups and tech companies develop sustainable business models. It advocates continuous rapid prototyping and focusing on customer-feedback data.

The method is based on the concepts of lean manufacturing and agile development, and its efficacy is backed up by case studies from the last few decades.

The Start-Up of You (2012) is a guide to how you can leverage strategies used by start-ups in your own career: being adaptable, building relationships and pursuing breakout opportunities.

In a world where entire industries are being ravaged by global competition and traditional career paths are fast becoming dead-ends, everyone needs to hustle like an entrepreneur.

The $100 Startup is a guide for people who want to leave their nine-to-five jobs to start their own business. Drawing from case studies of 50 entrepreneurs who have started microbusinesses with $100 or less, Guillebeau gives advice and tools on how to successfully define and sell a product, as well as how to grow your business from there.

First, Break all the Rules (1999) shows how great management differs from conventional approaches. The authors demonstrate how some commonly held notions about career and management are actually misleading. Based on interviews conducted with successful managers (research that the authors did for Gallup) the book introduces its readers to the key notions that great managers – those who get their employees to achieve performance excellence – use in their jobs.

Inspired describes the best practices of creating successful software products and explains the most common pitfalls and how to avoid them. The lessons are applicable in a range of product environments, from fledgling start-ups to large corporations.

These blinks explain why the job of a CEO is among the toughest and loneliest in the world, and how you can survive all the stress and heartache involved.

Make Your Mark features the wisdom and tips of 21 of the most successful entrepreneurs and creatives of the last few years. These artists, coders, developers and writers share the secrets and ideas that have helped them take their respective markets by storm.

Drawing from personal interviews, The Millionaire Next Door (1996) reveals that many millionaires’ daily lives are a far cry from the stereotype of luxury cars, mansions and private jets. Yet this book also disproves the belief that becoming a millionaire is difficult – anyone can learn not only how to become rich but also stay rich.

The Startup-Playbook (2012) gives you business-building tips straight from the founders of some of the world’s biggest start-ups. By conducting interviews with the founders of companies like LinkedIn and Spanx, the author uncovers what you need to do to make it big.

The Self-Made Billionaire Effect (2014) reveals the secrets behind the world’s most successful companies and entrepreneurs. These blinks show that it isn’t luck, age or external factors that got some of the world’s wealthiest people where they are today. Find out how self-made billionaires became masters of duality by integrating imagination and design, and juggling opposing ideas.

Blue Ocean Shift (2017) is a step-by-step guide to moving past competition in an overcrowded industry. These blinks, based on decades of the authors’ practical experience, explain why you should endeavor to make competition obsolete and how you can open up whole new worlds of opportunity.

Blitzscaling (2018) looks at a revolutionary development in the business world – one that’s so unprecedented, a new word had to be invented for it. It’s the process whereby companies like Google, Facebook and Amazon began as small, scrappy start-ups and then rapidly ballooned into world-conquering giants within just a few years. What’s their secret? In a word: blitzscaling. And that, as the title suggests, is what this book is all about.

Find Your WHY (2017) offers something that every person and business is looking for: a true purpose. The authors provide strategies and exercises that individuals and teams alike can use to discover their most powerful motivations, and their reasons for getting up in the morning and starting the workday. This is a useful guide if you’re searching for the right job, trying to hire the right employees or hoping to gain a better understanding of yourself and the people you live and work with.

 “I think understanding your own why – your raison d’être – and ensuring your actions are consistent with it is a big part of long-term happiness and fulfillment.” – Ben H, Head of Content at Blinkist

Be Obsessed or Be Average (2016) is a guide to living life to its fullest. Cardone offers his unique take on becoming a driven and passionate business leader with the hunger it takes to rank among the best in the world.

Napoleon Hill’s Golden Rules (2009) offers a wide array of tips and life hacks to improve your life and bring you closer to realizing your goals. Author Napoleon Hill developed his techniques – many of which stem from the power of positive thinking – nearly a century ago, but they’re still the cornerstone of many of today’s self-help and personal development theories.

Measure What Matters (2018) chronicles John Doerr’s lifelong journey of helping organizations implement objectives and key results – otherwise known as OKRs. With the help of OKRs, companies like Google and nonprofits like the Gates Foundation have been able to transform the way they set goals to reach new heights.

Lost and Founder (2018) is a hands-on guide to getting your startup off the ground. Written by the founder of a company that’s already made it and packed with cheat codes and hacks, this is the ultimate insider’s playbook of strategies and tactics for struggling founders and would-be innovators.

On Grand Strategy (2018) takes case studies from throughout history, including ancient Rome and the Cold War, to examine the common characteristics of the world’s best leaders. Pulitzer Prize-winning author John Lewis Gaddis also looks at the common mistakes made over the years which have brought even the mightiest of leaders to their knees.

Secrets of Sand Hill Road (2019) unveils the inner workings of one of Silicon Valley’s most iconic streets. Many of the area’s top venture capital firms are located here and have played a part in funding some of the biggest names in tech today. VC insider Scott Kupor has worked with many of them, and these blinks share their secrets – allowing the rest of us to decipher the mystery of venture capital, how to get it and why it can make or break a company.

The Infinite Game (2019) is a guidebook to help today’s business leaders get back on the right track to building companies that will last for generations to come. It points out the many pitfalls that leaders fall into in the pursuit of short-term gains and shows how they can put the focus back on practices that lead to strength and stability, as well as more revenue.  

Elevate (2018) is an indispensable guide to upping your game and living your life to the fullest. Whether you’re looking for a career boost or want to bring more meaning and joy into your private affairs, these blinks contain an arsenal of tips and tricks to help you take things to the next level.

In The 15 Invaluable Laws of Growth (2012), leadership guru John C. Maxwell shares his secrets to self-development. He reveals that personal growth needs to be actively cultivated; it doesn’t just happen by itself. By discovering your key values, working out a strategy, and taking small actions every day, you can accelerate your personal growth – and live a life full of joy, adventure, and satisfaction.

Sun Tzu and the Art of Business (1996) explains how ancient Chinese general Sun Tzu’s classic text The Art of War applies to the hyper-competitive environment of modern business. These blinks explore how business leaders can integrate Sun Tzu’s battle strategies into their own plans for market domination.

7 Business Habits That Drive High Performance (2014) outlines the organizational values and behaviors that drive success. These blinks explore how high-performing businesses race ahead of their competitors and explain how every company can transform their everyday activities to boost their bottom line. 

Clockwork (2018) explains how entrepreneurs can grow their enterprises without sacrificing their sanity. The trick is implementing smart systems and standard operating procedures that allow your business to run like clockwork without your constant input, freeing you up to tackle the challenges or embrace the opportunities that come your way.

Beyond Entrepreneurship 2.0 (2020) updates Jim Collins and Bill Lazier’s essential 1992 business handbook, Beyond Entrepreneurship for the entrepreneurs, visionaries, and innovators of today. This new edition combines the timeless business advice and strategy of the original text, supplemented with cutting-edge insights and case studies pertinent to today’s business world.

Testing Business Ideas (2021) explores how entrepreneurs can use experimentation to give their new venture the best chance of success. It outlines the rationale behind testing, and describes a framework for deciding how to proceed. 

The Gap and the Gain (2021) is a guide to finding happiness and fulfillment inside yourself, instead of constantly hunting for external affirmation. By learning to define your own standards of success, and by measuring your achievement backward, you’ll appreciate how much progress you’ve actually made, and experience renewed motivation in every area of your life.

Who Not How (2020) introduces a new way of thinking about entrepreneurship, goal setting, and collaboration. Developed by business coach Dan Sullivan, the Who Not How mindset shows the importance of delegating tasks to others. By inviting them to help you achieve your goals, you’ll gain more free time, increase your income, and develop valuable, lasting professional relationships.

Partnering (2022) looks at what it takes to develop deep connections in both business and personal relationships. Drawing from interviews with some of the world’s most legendary partnerships, including Jimmy and Rosalynn Carter, Nelson Mandela and Graça Machel, and the collective which saved the ozone, these blinks are a guide through the six principles of connection which can elevate your relationships and make an impact on the world.

The Innovator’s Dilemma explains why so many well-established companies fail dismally when faced with the emerging markets they create. This Blink focuses on one of the book’s central themes: disruptive innovation.

The 48 Laws of Power (1998) takes an irreverent look at the fundamental characteristics of power – how to understand it, defend against it, and use it to your advantage. This Blink offers compelling insights, backed by historical examples, into the dynamics of competition and control. 

Blue Ocean Strategy (2004) is a business classic that revolutionized the way companies think about market competition. It explains why some businesses can grow uncontested, while the rest tear each other to bits in a hypercompetitive environment.

Zero to One (2014) offers advice to start-up founders. It shows how to establish a monopoly by creating proprietary technology, a strong brand, scalable products, and by using network effects.

How to Grow Your Small Business (2023) is your six-step flight plan to guide your business as it takes off. When Don Miller started to take his business to the next level, he realized no-one had written a reliable, step-by-step playbook for growth. Since then, his small home content business has expanded into a $20 million dollar company, so he wrote the book he wished he’d had. 

Buy Back Your Time (2023) teaches entrepreneurs how to hire the right people for the right tasks, so they can free up the time they need to build their empire. Practical advice and success stories guide those who feel stuck in their busy lives out of the tedium of small chores and into the limitless field of pure production.

Unreasonable Hospitality (2022) illustrates how surpassing expectations can take your service-based business to the next level. Through a collection of anecdotes and firsthand experiences, it imparts valuable insights into customer service, as well as employee management.

10x Is Easier Than 2x (2023) is part call to action, part step-by-step guide to a life beyond your wildest dreams. You’ll first be introduced to why 10x is simpler, better, and more fun than 2x, then given a clear road map for immediate implementation.

Dotcom Secrets (2015) lays out proven strategies for scaling your online business by transforming how you attract and engage customers. Discover powerful techniques that go beyond traffic boosts and conversion tweaks to fix the root causes holding your business back. Packed with actionable insights, this guide will help you build systems that drive exponential growth and long-term success in the digital world.

The Business Of The 21st Century (2010) focuses on the transformative power of network marketing. It advocates for the creation of personal wealth through entrepreneurship, emphasizing the shift from traditional employment to innovative, individual-driven business models. It provides insights into leveraging networking and direct sales as tools for financial success and personal growth.

80/20 Sales and Marketing (2013) hands you a magic lens so you can zoom in on what truly matters in your business. Uncover how to focus just 20 percent of your efforts to unlock 80 percent of your profit. Get ready to amplify your impact and ditch the grind.

Unscripted (2017) exposes societal norms and stories that often trap individuals in unfulfilling lives, mediocrity, and financial dependency. It emphasizes entrepreneurship as a vehicle for breaking free from these constraints, and provides principles for creating a business that generates explosive wealth and life-changing outcomes.

Competing in the Age of AI (2020) unveils a future where AI is the cornerstone of business. It reveals how AI removes age-old business constraints, enabling a quantum leap in scale, scope, and learning. Step into a realm where strategy is reinvented and the economy is reimagined, offering both unprecedented opportunities and profound challenges for leaders in the digital epoch.

The Diary of a CEO (2023) offers a compelling insight into the world of entrepreneurship and personal development. It’s a comprehensive guide that combines reflections, lessons learned, and practical advice. This aims to inspire and guide you in understanding business dynamics, personal development, and the intricacies of becoming an effective leader.

Ready, Fire, Aim (2007) reveals proven business-building methods for achieving success fast. It also shows how you can duplicate winning strategies across multiple lucrative ventures so you never have to rely on just one. Learn essential entrepreneurial skills and strategies to vastly improve any business endeavor while positioning yourself to enjoy financial freedom.

Your Next Five Moves (2020) focuses on strategic thinking and how to master the art of anticipating future challenges and opportunities. It provides guidance on clarifying goals, understanding oneself and others, and developing a step-by-step plan to achieve success in business and life.  Through practical insights and actionable strategies, it empowers individuals to think multiple steps ahead and make informed decisions that drive long-term success.

Market Wizards (2012) pulls back the curtain on how the world’s best traders consistently dominate the markets. Through candid interviews, financial legends reveal the strategies, mindsets, and discipline that turned them into millionaires and billionaires. These lessons could be the key to transforming your own trading game.

University of Berkshire Hathaway (2017) distills three decades of wisdom from the legendary annual meetings of Warren Buffett and Charlie Munger. It offers a glimpse into how their investment philosophy evolved, from buying cheap “cigar butts” to owning some the world’s most profitable businesses – providing a framework for how rational thinking and disciplined investing lead to long-term success.

The Book on Rental Property Investing (2015) shows you how to build lasting wealth through smart real estate investments. With proven strategies for finding profitable deals, maximizing cash flow, and leveraging tax benefits, you’ll gain the insights needed to turn rental properties into reliable financial assets. Whether you’re a beginner or seasoned investor, this guide will help you make informed decisions and achieve financial independence.

Nomad Capitalist (2018) explores how entrepreneurs and investors can use global mobility to gain more freedom, reduce taxes, and protect their wealth. It argues that while traditional powers tighten control, the modern world offers new opportunities for those willing to act internationally. It lays out a practical roadmap for leveraging geography to build a more prosperous and resilient life.

The Idea is the Easy Part (2023) offers a refreshing, no-nonsense guide to the entrepreneurial journey, countering common myths about startup success and failure. With insights from decades of firsthand experience, it’s an enthusiastic yet realistic manual for aspiring entrepreneurs, providing practical advice on making informed decisions at every stage of the startup process, from ideation to execution.

All-in On AI (2018) unpacks the critical interplay between human skills and artificial intelligence in driving successful business transformation. It contends that organizational culture, leadership, and talent are equally, if not more, crucial as technology.

The ChatGPT Millionaire (2024) explores the many ways ChatGPT can help people in the working world. It first explores techniques and tips for using the platform, before detailing a range of ways the AI technology can be useful not only to small business owners, entrepreneurs, and freelancers across industries, but also to those looking to set up passive income streams and gain financial freedom. 

The Six Disciplines of Strategic Thinking (2024) is a comprehensive guide designed to enhance your leadership skills by focusing on strategic thinking. It identifies six key components of strategic thought: mental agility, pattern recognition, political savvy, problem-solving, systems analysis, and visioning, each essential for recognizing threats and opportunities, establishing priorities, and driving organizational success. Offering a blend of academic insights and practical tools, it aims to develop and nurture your strategic thinking, making it an invaluable resource.

Million Dollar Weekend (2024) offers a deep dive into converting entrepreneurial dreams into concrete successes. Through riveting insights, you’ll be guided on how to overcome the fear of starting, embrace the power of asking, and leverage every rejection as a stepping stone toward your goals. All of this will set you on a path of exponential growth and lasting impact in the entrepreneurial world.

The 12-Week MBA (2024) offers an accelerated path to mastering essential business administration skills and knowledge, traditionally taught in MBA programs, in just three months. It distills critical insights and practical advice for managers and aspiring leaders, aiming to equip them with the tools needed to succeed in the fast-paced business world.

AI for Business Leaders (2023) unveils the transformative power of artificial intelligence in reshaping business strategies, operations, and competitive landscapes. It guides you through integrating AI into your business, offering strategies for overcoming implementation hurdles, enhancing customer experiences, and achieving sustainable growth. Engage with this comprehensive analysis to unlock AI’s potential in driving your business forward.

Elon Musk (2023) chronicles the life and work of one of the most influential tech entrepreneurs of the twenty-first century. Covering Musk’s ambitious ventures in electric cars, space exploration, and renewable energy, it provides a rare detailed look into Musk’s unique approach to innovation, as well as the private and professional challenges he’s faced along the way.

The Education of Millionaires (2011) argues that the most critical skills for success aren’t taught in traditional educational institutions. Based on interviews with millionaires and billionaires, it suggests that to thrive in the real world, people need to learn practical skills such as finding great mentors, building a strong network, creating meaningful work, and developing a personal brand.

Day Trading Attention (2024) explores innovative advertising strategies tailored to the digital age, emphasizing the importance of social media in building a brand. Geared toward helping you leverage content creation and distribution, it focuses on practical steps for harnessing the power of social media platforms to gain consumer attention effectively.

Building Your Money Machine with ChatGPT (2024) opens up new possibilities for online business using AI to streamline tasks and spark creativity. It shows you how ChatGPT can assist in automating your marketing, generating fresh ideas, and increasing productivity. This guide is your key to transforming AI into a valuable business partner.

Scaling Smart (2024) guides you to scale your business sustainably through a combination of expansion and efficiency. You’ll learn to establish a strong foundation, build an engaging company culture, and implement automation for lasting success. Change your growth approach and watch your business thrive.

The 80/20 CEO (2024) presents a comprehensive operating system for business leadership. It offers a strategic framework designed to help executives guide their organizations toward profitable growth, emphasizing efficiency in achieving business objectives.

This is Strategy (2024) explores strategy as a mindset rather than a rigid plan, encouraging you to embrace adaptability and intentionality in your decision-making. It offers insights on influencing systems and prioritizing long-term goals to create meaningful, sustainable change.

The Purposeful Decision Maker (2024) shares valuable tools and real-world insights to help you make better, more confident choices in both life and business. Whether you're a seasoned entrepreneur or just getting started, these tips will transform how you approach your toughest choices with clarity and confidence. It’s time to stop the guesswork and start making strategic decisions. 

Main Street Millionaire (2024) reveals how to build wealth by acquiring reliable, often-overlooked local businesses like plumbing and cleaning services that generate steady cash flow. Combining actionable insights with real-world experience, it challenges your conventional thinking and show you how to reshape your financial future through business ownership.

The Money Trap (2024) is a gripping memoir that offers a behind-the-scenes look at the high-stakes world of global business and technology investing. It recounts Alok Sama’s journey from veteran Morgan Stanley banker to chief dealmaker at SoftBank, navigating mega-deals, billionaire CEOs, and the visionary but eccentric leadership of Masayoshi Son.

Build, Don’t Talk (2022) is a direct, no-nonsense roadmap for anyone wanting to take action rather than simply discuss ideas. It offers practical advice for building your education, business, wealth, legacy, and, ultimately, the life of your dreams. 

The Entrepreneurial Mindset Advantage (2024) shows you how to spot hidden opportunities, fuel your creativity, and transform your life. It weaves everyday entrepreneurial insights with motivational science, delivering practical ways to think and act like an innovator. By using these principles, you can tap into a resourcefulness that boosts your success and empowers everyone around you.

Talent (2022) explores how to identify and attract exceptional individuals who can drive innovation and success in any organization. It offers practical strategies and unconventional insights for recognizing creativity, ambition, and energy in people beyond traditional metrics. By rethinking the qualities that define true talent, it provides a framework for finding and nurturing top performers.

Building a StoryBrand 2.0 (2025) reveals a proven seven-part framework for cutting through marketing noise by turning your business message into a compelling story. The book shows how to position your customer as the hero, your business as the trusted guide, and create clear paths to success that drive meaningful action. 

Culture Renovation (2021) explains how business leaders can transform their corporate culture by taking a strategic "renovation" approach rather than attempting a complete overhaul. It presents a data-driven framework for preserving valuable cultural elements while implementing targeted changes.

Superagency (2025) offers a bold vision of how artificial intelligence can amplify human potential and reshape society for the better. It delves into AI’s transformative impact across fields like personalized education, medical research, and even democratic governance, revealing the possibilities for a smarter, more efficient future.

Creativity Rules (2015) explores how creative thinking can be systematically developed by understanding core frameworks, mindsets, and environments that foster innovation. The book demystifies the creative process, showing how anyone can learn to generate breakthrough ideas and bring them into the world through a combination of imaginative thinking, practical experimentation, and focused implementation. 

Buffett and Munger Unscripted (2025) distills three decades of legendary Berkshire Hathaway shareholder meetings into a clear, actionable path to lasting wealth. It demystifies successful investing, breaking it down to fundamental business principles rather than complex strategies. Through their timeless wisdom, you’ll gain the mindset and framework needed to make confident, informed investment decisions.

Mastering the VC Game (2011) gives you an insider’s guide to navigating the high-stakes world of venture capital, from landing funding to building a partnership that works. You’ll learn how to craft a winning pitch, negotiate like a pro, and keep control of your vision while working with investors. Packed with real-world stories and actionable advice, it’s your playbook for turning a startup into a success story.

Invention and Innovation (2023) examines the complex history of human invention, offering a sober analysis that distinguishes between genuine innovation and overhyped promises. It explores various categories of inventions – those that failed to dominate as promised, those that turned disastrous, and those long-promised but not yet realized – along with a pragmatic wish list of inventions urgently needed to address 21st century challenges.

Pivot to the Future (2019) explores how companies can achieve sustainable growth by reinventing their existing businesses while embracing new technologies. It introduces the concept of “wise pivots,” strategic shifts that help organizations balance legacy operations with future innovation. Through real-world examples, it demonstrates how businesses can unlock hidden value and stay competitive in an era of constant disruption.

7 Principles of Transformational Leadership (2017) explores the mindset shifts necessary for leaders to inspire passion, innovation, and growth within their organizations. It focuses on  seven key principles that help individuals and teams break free from complacency and achieve remarkable results. Drawing from real-world business experiences, it offers clear, practical strategies for building a culture of continuous improvement and high performance.

AI Valley (2025) chronicles the high-stakes race to capitalize on artificial intelligence following ChatGPT’s explosive debut, focusing on LinkedIn founder Reid Hoffman and DeepMind cofounder Mustafa Suleyman as they build an AI startup amid fierce competition from tech giants. It reveals how the economics of AI shifted power back to established companies, threatening Silicon Valley’s startup culture while promising to fundamentally reshape human-computer interaction.

Make Money Easy (2025) helps you dismantle the hidden, emotional barriers and limiting stories that prevent you from achieving financial peace. You’ll learn to heal your relationship with money, seeing it not as a source of stress but as a tool to fuel your purpose. Ultimately, this journey guides you to redefine and build the truly “rich life” you desire, grounded in fulfillment and freedom.

Leadership Not by the Book (2022) explores how faith-driven values can shape unconventional yet highly effective leadership in business. It shares principles for building a successful company by prioritizing people, generosity, and purpose over profit. Drawing inspiration from Scripture rather than traditional business wisdom, it encourages leaders to challenge standard practices in pursuit of lasting impact.

The Thinking Machine (2025) pulls back the curtain on the company that is powering the current revolution in AI, cloud computing, cryptocurrency and more. It’s the unlikely story of a company that made its name in PC gaming chips, only to turn itself into the most valuable business in the world.

Fintech Wars (2024) explores how digital finance has upended traditional banking and reshaped how money moves through the world. Drawing on insider access and interviews with pioneering founders, it reveals the risks, rivalries, and breakthroughs that fueled fintech’s rise – from early innovators to trillion-dollar powerhouses.

Build a Business You Love (2025) is a game-changing guide to the common challenges business-owners face as their companies grow and evolve. There are five distinct stages that every business, no matter the industry, faces on its way to success – and each comes with its own set of challenges. Fortunately, with a little help, you can anticipate these obstacles, tackle them head-on, and build a business that not only thrives, but leaves a legacy you’re proud of. 

Endless Customers (2025) presents a practical framework for helping businesses become the most trusted and recognized brands in their markets. It shows how aligning content creation, sales strategies, technology, and company culture can drive sustainable growth, especially in an era shaped by AI and digital transformation. It will equip you to build an organization that consistently attracts and retains loyal customers.

Amazon Unbound (2022) traces Amazon’s dramatic transformation from a scrappy online bookstore into a trillion-dollar powerhouse shaping global commerce, entertainment, and cloud computing. Alongside this corporate ascent, it follows founder Jeff Bezos’s evolution – from ambitious tech entrepreneur to one of the most powerful and polarizing figures in business.

Pioneers (2025) explores how immigrant entrepreneurs build enduring, purpose-driven businesses by turning cultural displacement into a source of strategic advantage. It distills this approach into eight guiding principles that emphasize resilience, integrity, and community impact. Drawing on personal stories and case studies, it offers a roadmap for creating value that lasts across generations.

The Year without Pants offers an intimate look at life inside one of the most successful tech companies out there: Automattic, the brains behind sites like Wordpress.com and Polldaddy. By thinking outside the box, abandoning tradition and cutting the fat from your processes, you too can follow Automattic’s example and jumpstart innovation.

Smart Startups (2023) uncovers the strategies used to build major companies, direct from 18 Harvard Business School founders. This guide puts to rest the myth of the instant genius and easy investor wins. Instead, you’ll see how practical, even if unconventional, wisdom is needed to turn a great idea into a company that lasts.

How to Become CEO (1998) offers practical, no-nonsense advice for professionals aiming to rise to the top of the corporate ladder. It presents 75 concise rules that emphasize personal discipline, strategic thinking, and career ownership. It encourages people to break away from conventional workplace norms and make bold, intentional moves toward leadership.

Competition Demystified (2005) presents a clear and practical approach to business strategy focused on understanding and applying the concept of barriers to entry. It argues that the key to long-term competitive advantage lies in identifying and defending positions where new competitors are unlikely to succeed. 

Shoveling $h!t (2025) is an honest look at the realities of being an entrepreneur. Too many entrepreneurs walk into the business world, not realizing it involves a lot more shit-shoveling and less champagne-popping than social media would have them think. Fortunately, you can go in prepared thanks to these lessons from high-growth founders who’ve just about seen it all. 

Feminine Intelligence (2025) challenges traditional definitions of power and leadership by elevating qualities like empathy, intuition, and emotional presence as essential tools for transformation –⁠ both personal and organizational. It offers a roadmap for integrating so-called “feminine” traits into business and life, not as gendered attributes but as vital capacities for navigating complexity, building trust, and leading with purpose.

From Founder to Future (2025) explores how mission-driven business owners can successfully transition leadership, ownership, and governance to the next generation. It outlines practical strategies for embedding democratic management, preserving social purpose, and ensuring long-term organizational resilience. Drawing on real-world examples, it shows how companies can thrive beyond their founders.

The Illusion of Innovation (2024) challenges the widespread corporate obsession with efficiency, arguing that relentless focus on optimization stifles true innovation. It explores how organizations can break free from incrementalism by operating against the org chart, embracing experimentation, and leveraging long-term thinking to drive radical progress. 

The Wealthy Consultant (2023) offers practical suggestions for building a successful business. By learning how to scale safely and choose the right talent for your team, you can help your business to grow sustainably.

Be the Go-To (2020) introduces the Apollo Method, a four-phase strategic framework for achieving market dominance. It guides businesses in carving out a unique position, igniting demand, delivering exceptional value, and scaling with clarity and control. The method offers a practical path to becoming the first name that customers think of in a crowded marketplace.

Empire of AI (2025) chronicles the evolution of OpenAI from an idealistic nonprofit into a $157 billion empire. It details the messy power struggles, untold human tragedies, and backroom partnerships that defined the unlikely race to build ChatGPT. This explosive goes beyond the hype and helps you to understand the real power dynamics shaping the technology that could very well define your future.

After the Idea (2025) offers guidance to startup founders who are just getting started. From product discovery to choosing the right cofounder, learn how you can set yourself up for success.